List of Automated Campaign Statistics

Updated 1 year ago by Peter Somogyi

The following information is tracked in automated campaigns:

  1. The number of email messages opened by campaign recipients. The following statistics are included:
  • Unique opened emails (campaign) – The number of campaign subscribers that have opened any message included in a campaign.
  • Emails opened – The total number of times a specific message has been opened in a campaign activity.
  • Emails opened unique (activity) – The number of subscribers that have opened a specific message in a campaign activity.
These statistic are tracked only if you include the Campaign_Opened_Email_Tracking_URL merge field in your campaign messages.
  1. The number of campaign subscribers that have unsubscribed from a campaign. The following statistics are tracked:
  • Unsubscribes (campaign) – The total number of campaign subscribers who have unsubscribed from a campaign.
  • Unsubscribed (activity) – The number of campaign subscribers who have unsubscribed from a specific activity in a campaign.
This statistic is tracked only if you include the Unsubscribe all emails URL or Unsubscribe single email type URL merge field in your campaign messages.
  1. The number of times landing page URLs are accessed from a campaign. The following statistics are included:
  • Total unique clicks (campaign) – The number of unique visits to all landing page URLs in a campaign. A subscriber in a campaign can increment this count only once per landing page URL, even if the subscriber visits the landing page URL multiple times from different campaign activities.
  • Total URL visited (activity) – The total number of visits to any landing page URL in an activity.
  • Total URL visited unique (activity) – The number of unique visits to any landing page URL in a specific activity. A subscriber in a campaign can increment this count only once per landing page URL in an activity.
  • URL visited x – The total number of visits to a specific landing page URL (x) in an activity.
  • URL visited unique x – The number of unique visits to a specific landing page URL (x) in an activity.
These statistic are tracked only if you include the Campaign_Redirect_URL merge fields in your campaign messages and you specify the landing page URLs in the email activity. You can add up to five landing page URLs to each activity.
  1. The number of messages that have bounced or been replied to. The following statistics are included:
  • Total bounces – The number of email messages that have been returned to the campaign sender.
  • Total replies – The number of campaign subscribers that have replied to a campaign message.
These statistics are tracked only if email accounts are specified in the campaign monitoring settings in Administrator. These email accounts must match the From and Reply To email addresses specified in campaign activities.


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