List of Automated Campaign Statistics
The following information is tracked in automated campaigns:
- The number of email messages opened by campaign recipients. The following statistics are included:
- Unique opened emails (campaign) – The number of campaign subscribers that have opened any message included in a campaign.
- Emails opened – The total number of times a specific message has been opened in a campaign activity.
- Emails opened unique (activity) – The number of subscribers that have opened a specific message in a campaign activity.
- The number of campaign subscribers that have unsubscribed from a campaign. The following statistics are tracked:
- Unsubscribes (campaign) – The total number of campaign subscribers who have unsubscribed from a campaign.
- Unsubscribed (activity) – The number of campaign subscribers who have unsubscribed from a specific activity in a campaign.
- The number of times landing page URLs are accessed from a campaign. The following statistics are included:
- Total unique clicks (campaign) – The number of unique visits to all landing page URLs in a campaign. A subscriber in a campaign can increment this count only once per landing page URL, even if the subscriber visits the landing page URL multiple times from different campaign activities.
- Total URL visited (activity) – The total number of visits to any landing page URL in an activity.
- Total URL visited unique (activity) – The number of unique visits to any landing page URL in a specific activity. A subscriber in a campaign can increment this count only once per landing page URL in an activity.
- URL visited x – The total number of visits to a specific landing page URL (x) in an activity.
- URL visited unique x – The number of unique visits to a specific landing page URL (x) in an activity.
- The number of messages that have bounced or been replied to. The following statistics are included:
- Total bounces – The number of email messages that have been returned to the campaign sender.
- Total replies – The number of campaign subscribers that have replied to a campaign message.