Maximizer allows you to set up different email types for which you can specify whether recipient consent is required or not in order to receive that type of email. You can manage the consent, or opt-in settings for your email recipients via the email profile of each Address Book entry’s email address.
When sending an email type that requires consent from Maximizer, the email profiles of the recipients are checked to ensure that they have consented, or opted-in to receive that type of email, and the email will only be sent to those recipients who have opted-in to that email type. The email types available in Maximizer can be configured by your system administrator.
You can set up email profiles for the email addresses of each Company, Individual, or Contact in your Address Book. The email profile for each email address allows you to select the email types that the entry has opted-in to for that email address. You can select multiple opt-in email types for each email address. For each email type that has been opted-in to, you can specify the Opt-in date, the date that opt-in consent expires, and a comment about the opt-in consent. The email profile for each email address can be viewed by hovering over the email address in the Details tab of the following pane in the Maximizer Address Book page.
By adding unsubscribe merge fields to an email message you can allow the email recipients to unsubscribe from the current email type or from all email types.
By adding the manage email preferences merge field to an email message, email recipients can opt-in or opt-out of each email type. When a recipient clicks on the Manage your email preference link, Maximizer redirects the recipient to a web page where they can configure their email profile and opt-in preferences for each email type.